SENA CRUISES – BEYOND A CRUISING JOURNEY

Halong Bay is one of Vietnam’s most remarkable natural wonders — a place that travelers around the world feel drawn to experience at least once in their lifetime. At SENA CRUISES, we believe that exploring this bay should be calm, comfortable, and deeply memorable.

Sena Cruises is a traditional boutique cruise, thoughtfully designed to reflect the beauty of Halong Bay and the warmth of Vietnamese hospitality. From authentic décor and carefully selected itineraries to attentive service and refined cuisine, every detail is created to help guests slow down and truly enjoy their time on the water.

Managed by Swan Cruises, a trusted name in Vietnam’s cruise industry, Sena Cruises is built on years of experience serving international travelers. Our founders understand what guests from different cultures value most — privacy, comfort, safety, and genuine care — and our entire Team is committed to delivering exactly that.

Rather than offering mass tourism, Sena focuses on personalized experiences, high safety standards, and a peaceful onboard atmosphere. We take pride in creating journeys that feel warm, human, and unhurried — where guests feel cared for, not rushed.

OUR MISSIONS

Our mission is to become a leading traditional boutique cruise in Halong Bay, offering refined hospitality in an authentic Vietnamese cultural setting.
We aim to continuously improve service quality, preserve local values, and build long-term, trusted partnerships with guests and travel professionals worldwide.

THE MEANING OF “SENA”

“Sena” represents both grace and inner strength.

It symbolizes warmth, kindness, and a quiet confidence — values that guide how we welcome every guest on board.

Sena is also inspired by the lotus, a symbol of purity and balance in Asian culture. Like the lotus, Sena Cruises strives to remain simple, genuine, and grounded, while always reaching toward higher standards of service and care.

“SENA” means the most beautiful charming girl in the entire world, with sparkling big eyes that can make anyone’s heart melt, and one look of her smile can make anyone’s day perfect. Her beauty is only surpassed by her brains and will undoubtedly become one of the greatest minds of today. When she walks into the room you can feel her presence making you weak at the knees and stealing your breath. Her kindness and caring heart will make anyone feel safe and welcome. If you ever find yourself a “SENA”, you need to do everything you can to be with her. She will make you feel like heaven on earth.

On the other hand, “SENA” is also the Lotus of Asia. The Lotus flower is the symbol of Buddhism, which represents for Oriental civilization being a beautiful simple, yet vital flower, always reaching forwards to the best beauty of humanity. Thus, this core value will be spread out to every member of the Sena Team.

OUR CORE VALUES

• Guest-first mindset – Comfort, safety, and satisfaction always come first.
• Authenticity – Honoring Vietnamese culture through design, service, and atmosphere.
• People & teamwork –  A dedicated team trained with care and respect.
• Integrity & partnership – Honest relationships with guests, partners, and colleagues.

At Sena Cruises, we believe true luxury is not loud — it is thoughtful, calm, and sincere. That is the spirit behind every journey we create.